What is an elevator pitch ?
An elevator pitch is a short presentation of your company, self, or project that takes no longer than 30 seconds.
Why would you ever need an elevator pitch?
Here are 6 steps to craft your perfect pitch :
- Identify Your Goal
- Explain What You Do
- Communicate Your USP
- Engage With a Question
- Put it all Together
1.) Identify your goal
- Start by thinking about the objective of your pitch.
- Do you want to tell people about your company? Do you want to sell a product? Do you simply want to sell yourself and all of your great ideas?
2.) Explain what you do
- Which problems do you solve? How do you solve them?
- Add a statistic if you have one
- REMEMBER: What do you want your audience to remember most about you?
- Your pitch needs to excite you FIRST; people will always remember how you make them feel more than what you actually say.
You are at a networking event
Purpose: Describe what your company does
« My company writes mobile device applications for other businesses. »
« My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization’s managers. »
3.) Communicate your USP
- Unique Selling Proposition: What makes YOU different and better?
« We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app. »
4.) Engage with a question
- Engage your audience by using open-ended questions (questions that can’t be answered with a « yes » or « no » answer)
- Make sure that you’re able to answer any questions that he or she may have.
« So, how does your organization handle the training of new people? »
5.) Pull it all together
- Read it aloud
- Time it on a stopwatch (20-30 seconds)
- Cut out anything doesn’t absolutely need to be there.
- The shorter the better!
« My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks. Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app. So, how does your organization handle the training of new people? »
- Practice makes perfect
- how you say it is just as important as what you say
- If you don’t practice: You’ll talk too fast, sound unnatural, or forget important elements of your pitch.
- Think: Smooth conversation NOT Aggressive Sales Pitch
- Don’t forget about your body language: practice in the mirror, practice with friends and colleagues, practice with your phone on selfie mode
- Change it: use words that feel natural to you in the moment
- Don’t sound like a robot!